Microsoft
Art Direction, Digital Design, Accessibility
Agency
Material+
As lead designer and art director, I led the creative development of more than 50 distinct assets. These included thought leadership eBooks, infographics, impact briefs, presentation decks, and social campaigns. My work helped establish and sustain a long-term partnership with Microsoft, positioning our team as a trusted creative partner across multiple workstreams.
PROJECT 04
The project required working across multiple Microsoft product ecosystems, including M365 Copilot, Dynamics 365, Windows, Power Platform, and Viva. Each ecosystem came with its own distinct brand system and tone considerations. My challenge was to balance these unique rules without fragmenting the overall creative consistency.
Microsoft maintains rigorous accessibility standards across all deliverables. To meet them, we embedded accessibility directly into our working files and design systems from the outset. Beyond the visual design, this meant establishing article structures that supported natural reader flow and building typographic hierarchies into coded templates. We also defined image alternative text, validated color contrast, and configured document artifacts and metadata to ensure every piece met Microsoft's exact requirements.
Accessibility was not treated as a final review step but as a foundational constraint that shaped how assets were designed, adapted, and delivered.
I worked closely with Creative Director Josh Miles and art directed a team of designers, including Amanda Lippert and Adam Hulett on the following projects.
Results
My leadership on the Microsoft account became especially critical during a period of organizational restructuring and uncertainty. As internal changes introduced volatility across teams, I focused on stabilizing our creative output. I systematized our design approach, onboarded and directed new designers, and independently led multiple workstreams.
By establishing a shared creative system across multiple brands and ensuring strict accessibility consistency, we maintained total creative continuity through every client-side reorganization. Keeping the focus on these core design responsibilities allowed us to consistently exceed execution benchmarks. Ultimately, this work secured long-term stakeholder trust and contributed directly to consecutive double-digit year-over-year account growth.